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LaxPower.com was started in 1997 by Larry Feldman, who developed and still maintains the "engine" that generates the
computer ratings for college and high school teams. In 1998, Bob Kroshefsky and Dan Larsen joined LaxPower to
work on college men's and women's lacrosse, respectively, and they soon took full responsibility for those areas.
The next year, to expand the audience, Larry began coverage of high school boys' lacrosse, which was taken over and expanded
by George Baldassare in 1999, and later girls' lacrosse, which George Hollenbeck took over in 2002 and further
developed.
Larry also started the highly regarded LaxPower Forum in 1997. It was expanded from a single forum to one for college and one for high
school. Dan eventually converted it to the multiple-forum, user-moderated system in place today, and George B. continues as its long-time chief administrator. The Forum remains the premiere place for online discussions in the world of lacrosse.
LaxPower had many features other than the power ratings from beginning, including video clips and lacrosse trivia. Over the years,
many more were developed by Dan, among them news coverage, scoreboards and game calendars, recruit databases, forum polls, user-provided
in-game updates, listings of HS and college All-Americans, and a variety of analytic reports about the sport.
In early 2006, Steve Layne joined LaxPower as president and brought his audio/video coverage from LaxCast.com. He and
his team in Philadelphia developed SportsPower to create enhanced LaxPower-like sites for other sports, and the first to be tackled
was FootballPower.tv. The interest in LaxPower and the broader SportsPower concept was considerable, and Steve negotiated a deal
with The Active Network, which acquired LaxPower/SportsPower in the summer of 2007.
The people who currently staff the SportsPower division of The Active Network, are shown below. The main SportsPower office
is located outside Philadelphia, but staff reside in Connecticut, New Mexico, New York, Ohio, Pennsylvania, and Virginia, and
volunteers across the country assist with things from providing scores to forum moderating.
| George Baldassare | Director of High School Boys' Lacrosse
Chief Forum Administrator |
| Peter Brodhead | Video Editor |
| Dan Driscoll | Operations Manager |
| Laurence Feldman | Founder |
| Donald Fisher | Director of Product Management |
| George Hollenbeck | Director of High School Girls' Lacrosse |
| Robert Kroshefsky | Director of Men's Lacrosse |
| Daniel Larsen | Director of Site Operations
Director of Women's Lacrosse |
| Stephen Layne | General Manager |
| Jimmy Oliver | Manager for Content Acquisition |
| Adam Warner | News Editor |
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