New Balance Gives $250,000 for Sandy Relief

November 13, 2012 -- Boston New Balance Foundation announced today a national partnership with the American Red Cross to become a Disaster Responder Partner with a donation of $250,000 to aid current Hurricane Sandy relief efforts as well as fund future disaster recovery efforts.

"Superstorm Sandy affected millions of people and a second storm has brought even more disruption to communities in its path," said Neal Litvack, Chief Development Officer of the American Red Cross. "Through the generosity of its partners such as New Balance Foundation, the Red Cross is providing shelters, hot meals, blankets and supplies to help families with their most critical needs now and as they begin to move toward recovery."

The partnership between New Balance Foundation and the Red Cross will continue through November 2013 and will include an internal program where New Balance associates can make direct donations to the Red Cross to support disaster relief efforts. All New Balance associate donations will be matched by New Balance through the company's Corporate Match Program.

"When disasters like Hurricane Sandy occur, the American Red Cross is there to provide necessities such as food, shelter and emotional support to those in need," said Anne Davis, managing trustee for New Balance Foundation. "As a Disaster Responder Partner, New Balance Foundation's support ensures that the Red Cross can be on the scene of a disaster at a moment's notice."

New Balance also donated apparel and accessories to the FDNY from the brand's participation at the ING New York City Marathon Health and Fitness Expo to those in need in the New York Metropolitan area affected by Hurricane Sandy. Donated items included long sleeve t-shirts, jackets, socks, gloves and hats.

The company's Warrior Sports brand will donate $1 to the Red Cross for every autograph professional lacrosse player Paul Rabil signs during the Rabil Roadshow, up to a maximum of $5,000. The Rabil Roadshow is November 9-28 at multiple locations across the United States. For more information please visit

"As those affected by Hurricane Sandy struggle to put their lives back together and recover from this destructive storm, New Balance Foundation hopes that this partnership with the Red Cross will help humanitarian efforts in affected areas as well as future unpredictable disasters," said Davis.


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